CAA is the world’s leading entertainment and sports agency representing world-class talent across music, film, and live events. As a Tour Marketing Assistant in the music division, I support the planning and execution of marketing campaigns for live tours, including digital strategy, content rollout, and event-based activations. In my role, I contribute to campaign coordination, asset development, and real-time promotional efforts, working cross-functionally to drive ticket sales, audience engagement, and visibility for major live events.